Apply. Lather. Rinse…and Smooth? After cleansing and conditioning, consumers today often add an extra measure to their beauty regimen: smoothing products. Whether tresses are textured or fine and straight, most hair needs a little extra shine to style with ease. Some shampoo and conditioning SKUs are even already infused with the oils to help shoppers skip a step.

According to hair expert and Happi.com contributor Philip Pelusi, when it comes to hair care, “Look for moisture binding ingredients such as hyaluronic acid and sodium PCA if their texture is medium to thick. These are powerhouse moisture binders and care must be taken with clients with finer hair textures.  And since I believe in taking a skin-care approach to cleansing and conditioning the hair, these moisturizing agents also work incredibly well to hydrate a dry, winter-worn scalp.” 

Here’s a look at some recent launches in this segment.